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01/11/2009

Blog Commenting: The Short-Term Benefits Vs. The Long-Term Benefits

Filed under: Internet — Tags: , , — kuru @ 9:22 pm
Luca Moretti asked:


Commenting on blogs is often cited as being important for any website’s link-building efforts. However, the benefits of blog commenting vary depending on how you approach the process. Most people who are doing it solely to build links and drive traffic to their site leave quick, relatively thoughtless comments on blogs that do not have no-follow turned off. While this may bring your blog instant traffic and links, the long-term benefits of leaving thoughtful comments and building relationships with bloggers is far more valuable.

Blog Commenting for Relationship-Building

When you comment on a blog not just to drop links but to actually interact with the blogger and his/her readers, you build an ongoing relationship that will give you far more benefits in the long run. When you comment on blogs to actually start a valuable conversation, the blogger will be more inclined to take you seriously. Self-serving blog comments may give you visibility, traffic, and links but what about building relationships with other people online that will bring you long-term benefits? If a popular blogger endorses one of your sites or services in the future, it could provide you with far more value than a self-serving link.

The Way Most Marketers Approach Blog Commenting

Most blog commentators that are trying to build links will scan the article in question and leave a comment that is vaguely relevant to the topic at hand. Bloggers love comments and typically read every single one when moderating them. Bloggers will probably remember your company name and the content of your blog comments so in essence, leaving blog comments is an aspect of brand-building. Your blog comment will be seen by hundreds if not thousands of people over the life of the blog and if you are leaving comments that are borderline spam, what does that say about you and your brand image?

The best way to approach blog commenting is by treating it as if it were a part of your marketing campaign. Don’t just leave comments on blogs for the sake of link-building. You can reap far more benefit with thoughtful blog comments because you will be able to network with others and form valuable relationships that will assist you in expanding your business. Furthermore, your blog comments are like advertising for your company and spammy blog comments are only going to hurt your company’s image in the eyes of the hundreds of blog readers who come across them.

It’s obvious to bloggers when you leave generic comments that are there for the sake of driving traffic to your site or building links. Bloggers respect commentators who are actually trying to develop a personal connection and rapport with them. Consider altering your mindset about blog commenting because the benefits of putting more thought into your comments and connecting with bloggers will pay off in the future.

In conclusion, blog commenting should be considered a networking tactic rather than a link-building tactic. The long-term benefits of forging mutually valuable relationships with bloggers are far more promising than the immediate benefits link dropping may offer you. Link dropping may bring you some traffic but the people who read your thoughtless blog comments aren’t going to hold you in very high regard. Building a powerful reputation is an essential component of your success online.



23/09/2009

Get More Comments On Your WordPress Blog

Filed under: Internet — Tags: , , — kuru @ 2:45 pm
Richard Day asked:


unfortunate that a great percentage of bloggers don’t set up their WordPress blog properly to accept comments. Comments are very important to the success of your blog, so take the time to do it right.

The most frustrating aspect of this issue is that when you have taken several minutes to create, what you think, is a great comment, only to find out your comment isn’t accepted. Everyone loses: The blog owner is cheated out of a valuable comment. Comments are incredibly significant to your blog’s success.

An example:

I have a particular problem with a plug-in that says “How are you at math?” This plugin is frequently setup wrong.

You are supposed to add two numbers together and put that number in the box. You dutifully enter the answer in the box only to find that it blows up and says “You must have failed math!” That “blow up” will have you speaking in foreign languages as your anger takes control of you. (I have started highlighting whatever I write in the post and I hit control- c to copy it. That way, if it fails to take my comment, I have another chance at it. )

What went wrong?

Usually, the blog owner has committed some errors in the set up. Because there are so many check boxes, it is easy to make a mistake. Here is one suggested way to set up your blog in WordPress. I am currently using version 2.5 of WordPress, but these settings are not specific to this version. It should work with every relatively current version.

Here’s how: While logged into your WordPress blog, go to settings:

* Anyone Can Register - check the box
* Users must be registered and logged in to comment - DO NOT check the box
* New user default - choose “contributor”

You are not done yet: Go to Settings, Discussion: Email me whenever anyone:

* Posts a comment - check the box
* A comment is held for moderation - check the box - A very important box to check

Before a comment appears:

* An administrator must always approve a comment - check the box - Also, very important
* Comment author must fill out name and email - check the box

Let’s explain these in order:

Anyone can register: You want to check this box because you want it to be easy for people to comment on your articles, don’t you? There is no good reason to restrict who can register…remember, you will be able to moderate the comment before it is shown.

Users must be registered and logged in to comment: You don’t want to check this box because unless you are running a membership site or some other exclusive site, you wouldn’t want to put a comment creator to such effort. Don’t do it.

New user default: Here is where you CAN get into some real trouble! I know, first hand, what can happen here. I had chosen the new default user to be “Author”, not “Contributor”. I wanted it to be easy for people to comment on my work. I also, like many bloggers, was naive and I let them post without my moderation first.

This worked fine for about a year or so until one day I visited my insurance blog to find some of the most disgusting, pornographic pictures I have seen. What a way to make a great impression on your readers. I don’t have any idea how many hundreds of people must have seen those pictures.

It was interesting how they accomplished it. Robots were employed to find blogs that were susceptible to placing comments. They register as a user without posting anything at all. . .a week later or so, then you get the “motherlode” of ****.

I went in and deleted the “comments” and banned those spammers from ever “contributing” to my blog again. Make sure you change the new default user to contributor - not author. Read farther to see what else I had to do.

Email me whenever anyone posts a comment. I want to know if I have received a comment. If it is a good comment, I want to approve it immediately. If it is trash, I would like to know, too.

Another reason for wanting to be emailed is so that you can click on their comment and it will take you to their website from within WordPress.

I make every effort to return the favor of a comment to anyone who comments on my work. That is a good habit to follow. You will make some quick friends and get people posting more comments. In a sense, you are building a community.

Before a comment appears an administrator must always approve a comment. This may be the most important control you have. The spammers have stayed away from my blog since they cannot get their trash published.

By the way, you can set up a blacklist in that same area where you ban certain words, urls, email address, IP addresses and the lot. You must TEST your settings

Yes, I know, you think that you did it right. But did you? The best way to test it is to have a friend visit your blog and ask them to create a comment. If they can enter a comment, not being an administrator or logged in, then anyone can do it.

I am working on a Camtasia video to help you see how these settings are changed. The video is the best way to learn this detailed information, but some people just need to see it written down.

What stories do you have? Did you get spammed? Did you understand the significance of the settings you chose? Let me know your thoughts.



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